Ezio Valentini, a dual citizen of Italy and the U.S., has done business in Europe and the U.S. for 40 years. He specializes in investing in interesting and diverse projects that require the operation of in-house sales forces.  (Principals Bios below)

The Company’s current project is the creation and establishment of a U.S-based trade system similar to Switzerland’s WIRBank Trade System (www.wir.ch).

Ezio’s family has done business with WIRBank for decades and, several years ago, he decided to create a similar system for the U.S. He began to work with WIR’s management, brokers and clients to fully understand the complex workings of the trade system.

From this exposure Ezio learned that the Swiss system was quite advanced in technology related to the administration of the system but lacked the marketing and sales tools and methodologies used in the U.S. and, particularly, the kind of techniques, supported by state-of-the-art communication technologies, that Ezio had developed and implemented in his projects.

Ezio, as the owner and operator of large contact centers, is a proponent of the “virtual sales force”, a sales operation where agents do not commute to a brick-and-mortar facility, but conduct business by reaching the operation’s main servers via their laptops. A major innovation is the use of video calling and conferencing.

Ezio began sharing these methods with WIR clients and soon was working, as a consultant, with several Swiss companies including construction enterprises, helping them, as an example, to structure and present a bid proposal in such a manner to virtually guarantee a successful bid.

For more information about ATS and WIR systems link to: PowerPoint (Construction)

While this work was performed in Switzerland, the Company conducted R&D in the U.S. within the targeted industries and investigated potential distribution avenues for the services after the infrastructure was in place. The infrastructure for such an operation closely resembles a banking operation.