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American Trade System
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American Trade System Project

 

 

Sales Plan

 

This type of operation requires a special type of sales force that can perform two types of activities:

● Sell the company’s decision-makers on the benefits of participation and enroll the company as a participant.

● Work with the company’s sales and procurement departments to generate transactions.

 

Ezio Valentini, CEO of ATS has a career-long record of using unique methodologies and high technology to organize and operate sales forces.

 

The project requires a method which allows for a sales force to be recruited and trained at a rate similar to the rate of growth of the operation. This methodology entails having Ezio Valentini, personally, initiating the sales activities and starting a process that will generate an ever-growing group of brokers. These are the elements of the operation:

 

  1.  A Virtual Sales Force

  2.  Broker Qualifications

  3.  Video Calling and Conferencing

  4.  Commission-Sharing Plan

  5.  Implementation of the Sales Operation

  6.  Projected Gross Sales and Profits (Construction)

 

1.  A Virtual Sales Force

 

ATS’s sales force does not commute to a brick-and-mortar center, it operates from laptops and brokers reach the company’s servers and are able to conduct business anytime using state-of-the-art communication and other technologies.

The main method of communication is video calling and all training and sales meetings are done using video conferencing. (More on video calling and conferencing below)

 

 

2.  Broker Qualifications

 

Brokers must meet these qualifications:

  1. An education and background in business. Experience is not necessary but good communication skills, discipline, integrity, trainability are important together with high motivation to succeed.

  2. Computer savvy and familiar with commonly used software such as contact management systems, PowerPoint presentations, etc. The System requires brokers to connect with the company’s servers from a laptop.

  3. Able to learn how to sell the product, generate transactions, recruit, train and manage others. 

In our European operation we have recruited the best brokers from business schools, hiring both students and graduates. Also brokers bring other brokers in the network and the commission-sharing plan provides payment for doing so.

 

 

3.  Video Calling and Conferencing

 

Face-to-face business meetings on video are becoming more commonplace in business.  Video conferences are easy, inexpensive and efficient. They permit one-on-one calls as well as calls with a large number of participants.

 

The general rules pertaining to the use of video conferencing are:

  1. All initial calls done on video. The call may be initiated on the phone, however, after a brief introductory discussion, it is continued on video. If there is serious resistance the potential client is informed that it is ATS’s policy to conduct calls this way. If the resistance continues we move on to the next contact.

  2. All contacts between more than two people done on video. All sales and training meetings are done on video. Of course, the phone and email are used as necessary, however, the philosophy is to make use of video conferencing as often as possible.   

 

4.  Commission-Sharing plan

 

ATS’s brokers derive their income from commissions on transactions that have ATS trade credits as part payment. Commissions are paid in cash and are shared between the broker and ATS.

 

When a broker enrolls a new client two lists of companies are generated that the broker is responsible for contacting, enrolling and begin generating transaction on their behalf. These lists can contain as many as 20-30 potential clients.

 

Each of these contacts requires a number of phone and video calls to coordinate the presentations. Soon the broker will have a full workload and many more contacts to make. It would be impossible for ATS to have a recruitment program capable of satisfying the need. A system was created that allowed for our sales force to grow at the same rate as the demand generated by the large number of clients entering the system.

 

We had a similar issue in our European operation and it was solved by the creation of a system that permitted a broker to recruit other brokers, help with the orientation, training and management until he/she can operate independently and be paid a portion of the commission on all business generated by the new brokers and other brokers brought in the down line.

 

A sponsoring broker is limited to recruit up to 5 brokers on his/her first level and each of the 5 brokers and all other brokers below can also only recruit 5.

 

 

The down line of a broker:

 

Broker

      5

First Level

    25

Second Level

   125

Third Level

   635

Forth Level

3,125

Fifth Level

3,905

Total Brokers

  Assuming the commission is split 80% to the Broker and 20% to ATS the commission-sharing to the up line is structured like this

  • All transactions personally executed by the sponsoring Broker are commissioned 80% to the Broker and 20% to ATS.

  • All transactions executed by First Level Brokers are commissioned at 79% to the Broker executing the transaction and 19% to ATS with the 2% being paid to the sponsoring Broker.

  • All transaction executed by Second Level Brokers are commissioned at 78% to the Broker executing the transaction and 18% to ATS with 2% being paid to each upline Broker.

  • All transactions executed by Third Level Brokers are commissioned 77% to the Broker executing the transactions and 17% to ATS with 2% being paid to each upline Broker.

  • All transactions executed by Forth Level Brokers are commissioned 76% to the Broker executing the transaction and 16% to ATS with 2% being paid to each upline Broker.

  • All transactions executed by Fifth Level Brokers are commissioned 75% to the Broker executing the transaction and 15% to ATS with 2% being paid to each upline Broker.

 

Distribution of Commissions and Overrides

 

Transactions

Executed by

Broker

ATC

Override Paid to Upline

Total Commission and Override

Broker

80%

20%

 

100%

First Level Brokers

79%

19%

2%

100%

Second Level Brokers

78%

18%

4%

100%

Third Level Brokers

77%

17%

6%

100%

Forth Level Brokers

76%

16%

8%

100%

Fifth Level Brokers

75%

15%

10%

100%

 

 

5.  Implementation of the Sales Operation

 

After a company has been identified as a potential participant, the decision-maker(s) are contacted. Depending on the type and size of the company it may include the CEO, the COO, the comptroller and legal counsel. The potential client is profiled and qualified. All contacts are made using video calling and conferencing.   

 

After a meeting of the minds to participate is reached, a decision is made with respect to the extension of credit to the company. If credit is to be extended, all documents are executed and a line of credit is established. During the time of the agreement, ATS will work primarily with a company’s two departments: Sales and Procurement.

 

A video conference is arranged between the ATS Broker, the company’s CEO and the person responsible for Sales. A similar video call is done with the individual responsible for procurement.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Both individual are informed of the company’s decision to participate in the System’s operations and a directive is issued to both department heads that they are to collaborate with ATS. A decision is made with regard to the contact person, the person who will deal directly with ATS, within the two departments in the company.  

Sales Department

The contact person for sales undergoes an orientation that him/her to collaborate with ATS to secure new business using the financial tools provided by ATS.

The initial step consists of generating a list of potential clients, currently not doing business with the company, so a presentation can be arranged to explain how the company can generate new business by using ATS’s tools. Being able to allow a new client to purchase from the company using less cash, makes the company more competitive.  

A process begins to eliminate companies that do not qualify for participation.  The selection is facilitated by securing information on the various companies from sources such as Hoovers. The result is the list to be targeted.

 

       PROSPECTIVE CLIENTS LIST                 NEW CLIENTS LIST
 

 

Procurement Department

The contact for procurement/purchasing undergoes an orientation that enables him/her to collaborate with ATS in the use of the financial tools provided by ATS to structure purchases of goods and services and save substantial cash for the company.

The initial step consists of generating a list of potential vendors, including vendors currently doing business with the company, so a presentation can be arranged to explain how the vendor can originate, or increase, the amount of business to be done between the companies and to achieve a “preferred vendor” status without discounting its product or service.

A process begins to eliminate companies that will not qualify for participation.  The selection is facilitated by securing information on the various companies from sources such as Hoovers. The result is the list to be targeted

 

      PROSPECTIVE VENDOR LIST                 NEW VENDOR LIST
 

 

The Implementation Phases:

 

Phase One: Ezio, after completing the orientation of 3 brokers, begins operations by placing the initial phone call while the trainees are on the line. The same when video calls are made. The trainees are able to see and hear, first hand, how the conversion from a phone call to a video call is made, how the presentation is made and how the supporting material is used.  

Phase Two: A trainee, after listening to several calls made by Ezio, feels he/she is ready to make the presentation, does so with Ezio and the other trainees listening. After the call, Ezio and the trainees discuss the call, identifying objections and how they were overcome. This results in a structured and consistent presentation which will be adopted by the entire organization.

Phase Three: The trainees are becoming more comfortable with their presentations and how to conclude transactions and require less and less of Ezio’s participation. They begin to recruit other brokers and duplicate Ezio’s methods which results in new brokers being trained how:

    1. Sell the service and close transactions

    2. Recruit, train and manage other brokers

The Company has used a similar method in a European operation that has resulted in the creation of a 200-people sales force in an 8 month period.

 

 

6.  Projected Gross Sales and Profits (Construction)

 

What kind of financial performance can a company reasonably expect by taking part in the System? 

 

Below is an illustration showing a construction company’s benefits as a result of joining the System. These results are commonplace with Swiss construction companies and it is anticipated similar results can be obtained by U.S. companies.

    

 

Note: XYZ Construction Company is not a Member of the System

 

Note: XYZ Construction Company is now a member of the System. Additional sales to other System Members amount to 10% of gross sales or 10,000,000 done on a 70% cash, 30% ATS Dollar basis.

Note: The incremental cost is calculated at 65% of the additional sales. This will consists of any hard cost directly related to the dual-currency sales. This also contains the charges of the System. The $6,500,000 is deducted from the cash received and the remaining $500,000 is positive cash-flow which increases the bottom line

Note: The 3,000,000 ATS Dollars are used to replace U.S. Dollars, by using them, as part payment, with vendors also members of the System. This results in an annual savings of $3,000,000 which also goes directly to the bottom line. This results in an annual increase in profits for XYZ Construction Company of 35% or $3,500,000.

 

 

               SUPPORTING DOCUMENTS

 

ATS Broker Documents

        ▪ Exhibit 918 - Broker Agreement

Commission-Sharing Plan Documents

        ▪ Exhibit 919 - Application and Membership Agreement

        ▪ Exhibit 910 - Rules and Regulations

        ▪ Exhibit 911 - Commission-Sharing Plan Agreement

 

 

(To view the Exhibits please contact ATS)

 

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